• The problem with penguins by Bill Bishop Korean Book
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The problem with penguins by Bill Bishop Korean Book

The problem with penguins by Bill Bishop Korean Book

Language: KOR- Korean

$34.50 USD
$34.50 USD
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The problem with penguins by Bill Bishop Korean Book

핑크펭귄 : 완전히 새롭고 전혀 다른 그 무언가!
빌 비숍 저 / 안진환 역 / 박재현,강규형 감수 | 스노우폭스북스

Publication Date: April 28, 2021
Pages: 284 pages
Dimensions: 173 x 177 x 21 mm
ISBN13: 9791195936380
Condition: Brand new
Language: Korean

 

완전히 새롭고, 완전히 다른, 빅 아이디어를 찾아
유일한 존재로 시장을 장악하라!

2017년 초판 발행 후 마케터가 읽어야 할 필도서로 꾸준히 추천 받아온 『핑크펭귄』. 『핑크펭귄』은 세계적인 마케팅 전문가 빌 비숍이 내놓은 마케팅 전략서로 지난 25년 간 전 세계 4,000여개 기업에서 실행하고 성과를 거둔 사례를 바탕으로 비즈니스 차별화를 이룰 수 있는 모든 방법을 담은 책이다. 특히 한국어판 출간의 경우, 이미 오래 전 절판된 도서였으나 독자들의 꾸준한 사랑을 받으며 중고도서로 그 맥을 이어오다 대중의 니즈를 해소시켜 주려는 의도로 새로이 판권을 계약하며 출간될 수 있었다.

이 책은 어떻게 하면 고객이 한 눈에 우리 기업 혹은 개인을 독보적으로 구별되게 만들 수 있을까? 혹은 알아보게 할 수 있을까, 어떻게 해야 고객이 알아서 찾아오게 할 수 있을까라는 기업의 고민에 대한 해답을 주는 도서다. 저자는 그 해답의 명칭을 ‘핑크펭귄’으로 정하고 핵심사항을 한 권의 책에 구성해 담는 방식으로 설득과 주장을 이해시키고 있다.

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Information

  • Shipping Information

    Shipped From: Korea, South

    Product Condition: 100% Original & Brand New

    Shipping Handling time:

    • Standard Products: Within 2–5 business days.
    • Preorder Items: Shipping Handling times are subject to availability and will be confirmed separately.


    Shipping Options and Estimated Delivery Times:

    Standard Shipping:

    • US / Asia: Estimated delivery in 9–19 business days
    • Other Regions: Estimated delivery in 10–25 business days

    Expedited Shipping:

    • US / Asia: Estimated delivery in 1–6 business days
    • Other Regions: Estimated delivery in 5–12 business days

    Note: Delivery times may vary due to customs processing or local carrier delays.

  • Customer Support

    • Questions & Requests: Feel free to contact us for any inquiries or special requests.
    • Delivery Delays: Delays may occur due to customs or delivery company issues, depending on the destination country's circumstances.

  • Customs and Duties

    • Exclusions: Tariffs and taxes are not included in the item price or shipping cost.
    • Buyer Responsibility: The buyer is responsible for any customs duties, taxes, or import fees that may apply.
    • Policy Check: Please check your country's customs policies before making a purchase to ensure compliance with local regulations.

  • Return Policy

    • Return Period: 30 days from the delivery date.
    • Condition: Items must be returned in their original packaging.
    • Return Process: Provide a tracking shipping number and a specific reason for the return.