• Marketing 6.0: Technology for Humanity by Philip Kotler (Korean)
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Marketing 6.0: Technology for Humanity by Philip Kotler (Korean)

Marketing 6.0: Technology for Humanity by Philip Kotler (Korean)

Language: KOR- Korean

$42.90 USD
$42.90 USD
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Marketing 6.0: Technology for Humanity by Philip Kotler (Korean)

필립 코틀러 마켓 6.0 : AI시대, 고객 경험을 진화시켜라! [ 양장 ]
필립 코틀러,허마원 카타자야,이완 세티아완 저 / 방영호 역 | 더퀘스트

Publication Date: May 16, 2024
Binding: Hardcover
Pages: 296 pages
Dimensions: 150 x 216 x 20 mm
ISBN13: 9791140709946
Condition: Brand new
Language: Korean

마케팅 패러다임을 제시하는 독보적인 미래 전략서 ‘마켓 시리즈’ 완전판

한층 더 진화한 AI와 공간 컴퓨팅, AR·VR·XR, 메타버스 등 새로운 기술이 점점 더 일상으로 침투하고 있다. 현실 세계와 가상세계를 오가고, AI를 도구로 활용하면서 더 많은 일들을 할 수 있게 됐다. 오늘날의 고객은 브랜드와 더욱 몰입감 있게 상호작용하며, 매력적인 경험을 할 수 있다. 고객 여정 역시 한층 더 다양한 경로로 진화하고 있다. 미래 시장을 장악하기 위해 기업은 무엇을 해야 할까? 빠르게 변모하는 고객들에게 대응하기 위해 마케팅은 어떻게 달라져야 할까?

마케팅의 아버지, 비즈니스계의 구루로 불리는 필립 코틀러 박사와 독보적인 마케팅 인사이트를 전하기로 유명한 허마원 카타자야, 이완 세티아완 저자가 다시 뭉쳐 《필립 코틀러 마켓 6.0》을 출간했다. 저자들은 디지털 공간과 물리적 공간의 경계를 뛰어넘어, 완전히 몰입 가능한 고객 경험을 창조해야 한다고 말한다. 끊임없이 복잡하게 진화하는 기술과 시장, 비즈니스 환경 속에서 앞서가고자 하는 사람이라면 이 책에서 새롭게 태동한 마케팅 패러다임과 그 전략에 관한 인사이트를 얻을 수 있을 것이다.

 

 

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  • Shipping Information

    Shipped From: Korea, South

    Product Condition: 100% Original & Brand New

    Shipping Handling time:

    • Standard Products: Within 2–5 business days.
    • Preorder Items: Shipping Handling times are subject to availability and will be confirmed separately.


    Shipping Options and Estimated Delivery Times:

    Standard Shipping:

    • US / Asia: Estimated delivery in 9–19 business days
    • Other Regions: Estimated delivery in 10–25 business days

    Expedited Shipping:

    • US / Asia: Estimated delivery in 1–6 business days
    • Other Regions: Estimated delivery in 5–12 business days

    Note: Delivery times may vary due to customs processing or local carrier delays.

  • Customer Support

    • Questions & Requests: Feel free to contact us for any inquiries or special requests.
    • Delivery Delays: Delays may occur due to customs or delivery company issues, depending on the destination country's circumstances.

  • Customs and Duties

    • Exclusions: Tariffs and taxes are not included in the item price or shipping cost.
    • Buyer Responsibility: The buyer is responsible for any customs duties, taxes, or import fees that may apply.
    • Policy Check: Please check your country's customs policies before making a purchase to ensure compliance with local regulations.

  • Return Policy

    • Return Period: 30 days from the delivery date.
    • Condition: Items must be returned in their original packaging.
    • Return Process: Provide a tracking shipping number and a specific reason for the return.