• Hooked by Nir Eyal Korean Book
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Hooked by Nir Eyal Korean Book

Hooked by Nir Eyal Korean Book

Language: KOR- Korean

$42.90 USD
$42.90 USD
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Hooked by Nir Eyal Korean Book

훅: 일상을 사로잡는 제품의 비밀
니르 이얄 저 / 조자현 역 | 유엑스리뷰

Publication Date: May 18, 2022
Pages: 282 pages
Dimensions: 145 x 210 x 20 mm
ISBN13: 9791192143248
Condition: Brand new
Language: Korean

전 세계 UX 분야 스테디셀러!
일상을 사로잡고 습관이 되는 제품의 비밀!

‘훅(Hooked)’이란 뭔가를 대단히 즐기고 거기에 빠져 있다는 의미다. 이 의미를 살려 저자는 인간-컴퓨터 상호작용, 소비자 심리학, 행동경제학 분야의 연구들과 다양한 컨설팅 경험을 토대로 훅 모델을 고안했다. 즉 기업이 만든 제품이나 서비스에 사람들이 푹 빠져서 결국 습관처럼 사용하게 만드는 디자인 전략이다. 훅 모델은 트리거, 행동, 가변적 보상, 투자라는 4단계 과정으로 이루어진다. 이 과정을 제대로 반복하기만 한다면 기업이 원하는 대로 사용자의 ‘습관’을 만들 수 있다. 아이폰의 카메라, 트위터의 공유 버튼, 아마존의 가격 비교, 핀터레스트의 스크롤링 등은 사용자의 문제를 재빨리 감지해 해결책을 제시한 기업들의 영리한 결과물들이다. 모두 훅 모델의 4단계 과정을 훌륭하게 실천한 사례이기도 하다. 훅 모델을 통해 세계 최고 기업들이 어떻게 사람들의 사고와 행동을 움직였는지 그 메커니즘을 생생하게 이해하라. 사람들 곁에 오래도록 머무는 제품 혹은 서비스를 만들고 싶은 경영자, 개발자라면 훅 모델의 4단계 과정을 지금 바로 실천할 것을 권한다.

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Shipped From: Korea, South

Product Condition: 100% Original & Brand New

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  • Other Regions: Estimated delivery in 5–12 business days

Note: Delivery times may vary due to customs processing or local carrier delays.

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  • Delivery Delays: Delays may occur due to customs or delivery company issues, depending on the destination country's circumstances.

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  • Policy Check: Please check your country's customs policies before making a purchase to ensure compliance with local regulations.

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Information

  • Shipping Information

    Shipped From: Korea, South

    Product Condition: 100% Original & Brand New

    Shipping Handling time:

    • Standard Products: Within 2–5 business days.
    • Preorder Items: Shipping Handling times are subject to availability and will be confirmed separately.


    Shipping Options and Estimated Delivery Times:

    Standard Shipping:

    • US / Asia: Estimated delivery in 9–19 business days
    • Other Regions: Estimated delivery in 10–25 business days

    Expedited Shipping:

    • US / Asia: Estimated delivery in 1–6 business days
    • Other Regions: Estimated delivery in 5–12 business days

    Note: Delivery times may vary due to customs processing or local carrier delays.

  • Customer Support

    • Questions & Requests: Feel free to contact us for any inquiries or special requests.
    • Delivery Delays: Delays may occur due to customs or delivery company issues, depending on the destination country's circumstances.

  • Customs and Duties

    • Exclusions: Tariffs and taxes are not included in the item price or shipping cost.
    • Buyer Responsibility: The buyer is responsible for any customs duties, taxes, or import fees that may apply.
    • Policy Check: Please check your country's customs policies before making a purchase to ensure compliance with local regulations.

  • Return Policy

    • Return Period: 30 days from the delivery date.
    • Condition: Items must be returned in their original packaging.
    • Return Process: Provide a tracking shipping number and a specific reason for the return.